DRINK BRANDS

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We are a creative and forward thinking event agency who work with leading drink brands across the UK.

Our in house team work closely with brands to help develop and manage their activations, by providing campaign strategies, design concepts, event proposals, drinks development and creating client assets.

The MACC team consists of event managers, brand ambassadors, cocktail mixologists, and event production staff.

We are able to facilitate clients needs by creating visuals, graphics, space plans, bar solutions and as well offering safe storage for client assets in our warehouse.

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JOSE CUERVO – TEQUILA TOWN SUMMER 2017

We were asked by Jose Cuervo to produce tequila town and deliver it across a number of live festivals and events throughout the summer which included Wilderness and Bestival.

We looked at ways in which we could further enhance the cuervo experience and drive long serve drinking occasions for tequila by creating a festival cocktail menu, introducing masterclasses with tequila specialists and sampling stations.

Along with the unique tequila truck we added further elements to tequila town to create an immersive day to night experience.


VILLA MARIA WINES

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Villa Maria wanted to engage with consumers face to face and to serve their fantastic range of wines in the festival space.

We looked at the objectives of the activation and what Villa Maria wanted to achieve by proposing two festivals that we felt aligned well with the brand and would enable us to serve Villa Maria wines to a wider audience.

We wanted to reach out to consumers that perhaps were aware of the wines but had not experienced them before or had tried others from the range of wines available to them from within the portfolio.

We created the Villa Maria Wine Garden and delivered the activation at Wilderness in Oxfordshire and Festival No.6 in Portmeirion.

The success of the campaign has allowed us to continue to our develop our partnership with Villa Maria by taking the wine truck to a number of festivals and high profile events throughout the year.

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“Villa Maria has a passion for excellence and this is reflected in all aspects of our business. It was important for us to work with a like minded team who shared the same passion and quality work ethics as we do. We were able to be involved, yet rely on an experienced team who have credibility and knowledge in these fields. We were very pleased with the results of our campaign, which enabled us to engage with consumers in a dynamic interactive way. We would be very happy to work with Macc again”

Fiona Mottershaw – Brand Controller, Villa Maria Wines


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